Top 5 News and Magazines Apps in Australia Q4 2021

During the fourth quarter of 2021, the top 5 news and magazines applications in Australia showed varied performance metrics across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive look at these trends.

The Guardian - News & Sport had steady weekly revenue, peaking at around $17.4K in late October. Weekly downloads ranged from approximately 1.2K to nearly 2K, with a notable spike to 1.9K in the week of December 20. Active users fluctuated slightly, starting at around 47K and ending the quarter at approximately 46K.

The Sydney Morning Herald experienced a decline in weekly revenue, starting at $14.8K and reaching a low of $9.2K in mid-December, before recovering to $13.2K by the end of the quarter. Downloads saw a slight increase towards the end of the quarter, going from 892 in late September to 1.1K in the week of December 20.

The Age demonstrated a consistent revenue trend, with figures hovering around $11K to $14K throughout the quarter. Downloads remained relatively stable, starting at 782 and ending at 781, with a peak of 885 in the week of December 20.

Medium showed variability in revenue, starting at $3.9K and peaking at $4.8K in late October, before tapering off to $3.6K by the end of December. Downloads were consistent, averaging around 1.2K to 1.5K, with a slight dip to 1K in the final week of 2021. Active users remained stable, fluctuating between 8K and 9K.

The New York Times maintained steady revenue, starting at $4.9K and peaking at $5.6K in late October, before concluding the quarter at $4.9K. Downloads varied, with a low of 945 in the final week of December and a high of 1.7K in the week of December 20. Active users showed a steady trend, starting at 28.7K and ending at 27.1K.

For more detailed insights and data, visit Sensor Tower.